10% off your first order with code WELCOME10 · Cash on delivery nationwide
Yellow Pink
Curated for you

Beauty & Wellness Collections

Handpicked and smart edits, the easiest way to find your next favourite.

Combos & Bundles

Multi-product packs at one price: supplement combos for pregnancy, fertility, women's hormonal balance, men's health, bones and joints, immunity, digestion, babies and kids, plus CeraVe, NARS and Pixi beauty bundles. From PKR 820, and most packs cost less than buying the items separately. Cash on delivery across Pakistan.

On Sale

Every product with a price cut right now: skincare, makeup, supplements and combo packs. Pakistani brands like NB Sons sit alongside imported ones, and every item is authentic.

Bestsellers

Our four best-selling lines right now: Beauty of Joseon rice sunscreen, the CeraVe Acne Control Cleanser, La Roche-Posay Anthelios UVMune 400 and Repro-M for male fertility. Prices start at PKR 1,300.

Under PKR 2,000

Everything in the catalogue at PKR 2,000 or less: supplements, skincare, makeup, hair care and pharmacy basics, from local and imported brands.

The Skincare Edit

Cleansers, serums, sunscreens and moisturisers for the face, plus body wash, body lotion and shampoo. Korean skincare from Beauty of Joseon and COSRX next to CeraVe, La Roche-Posay and Conatural.

Makeup

Lip and cheek tints, foundation, concealer, eyeshadow, highlighter and brushes. Budget picks from Rivaj UK, Christine and Saeed Ghani sit next to Huda Beauty, NARS, Rare Beauty, Charlotte Tilbury and Dior.

Pregnancy & Ovulation Tests

Home pregnancy tests from Rs 60 strips to Clearblue midstream and digital, plus an ovulation combo kit. Discreet packaging, delivered anywhere in Pakistan with cash on delivery.

Wellness & Supplements

Supplements and everyday health care: immunity, women's and men's health, fertility and pregnancy, bones and joints, digestion, cough and chest, heart, and kids' drops and syrups. Mostly NB Sons and Nutrifactor, plus home pregnancy tests and pharmacy items.

Lip & Cheek Tints

Lips and cheeks in one place: lip tints and tinted balms, glosses, liquid blushes, blush sticks and lipsticks. Rhode, NARS, Dior, Huda Beauty, Pixi, e.l.f. and SHEGLAM, prices from PKR 110 to PKR 11,000.

Women's Wellness

Pregnancy and ovulation tests, PCOS and fertility support, iron and pregnancy nutrition, period, menopause and intimate care, collagen for skin, plus pharmacist-guided contraceptive and period-delay tablets. Cash on delivery across Pakistan.

Under PKR 1,000

Everything we sell for PKR 1,000 or less, starting at PKR 40. Mostly vitamins and everyday supplements, plus pregnancy tests, face scrubs, shampoos and budget makeup. Prices shown are for the smallest pack, and a few products have a larger pack that costs more.

Luxe Picks

Everything in the shop from PKR 4,000 up: mostly imported skincare and makeup (CeraVe, La Roche-Posay, Huda Beauty, NARS), plus Nutrifactor protein and collagen powders, Clearblue pregnancy tests and a few bundles.

Immunity & Defence

Everyday nutrients that support normal immune function and energy: vitamin C, zinc, B-complex and B12, vitamin E, moringa and daily multivitamins from Nutrifactor and NB Sons, starting at PKR 325.

Sunscreens

Every SPF we stock, from lightweight Korean fluids to the tinted formulas that work under makeup. Filtered for Pakistani weather, where a sunscreen has to survive heat and humidity without turning greasy.

Moisturizers

Creams, lotions and gel moisturizers for dry, oily and sensitive skin. Ceramide repair formulas alongside lightweight gels for humid months.

Serums & Essences

Targeted treatments for dark spots, redness, dehydration and texture. Niacinamide, azelaic acid, hyaluronic acid and snail mucin, with what each one actually does.

Blushes

Liquid, cream, powder and stick blushes. The formats behave differently on oily skin and in heat, which matters more here than the shade does.

Cleansers & Face Wash

Gel, cream and foaming cleansers for oily, dry and acne-prone skin, including the hydrating formulas that do not leave skin tight.

Lip Gloss, Balm & Lipstick

Gloss, tint, balm, liner and plumper. What each format does, and which ones survive a Pakistani summer without sliding off.

Hair Care

The full hair shelf: anti-dandruff shampoos from CeraVe and La Roche-Posay, OGX argan oil and biotin ranges, Olaplex bond repair, a multi-peptide density serum, minoxidil and the scalp oils.

Makeup Brushes & Tools

Face, blush and eye brushes plus blending sponges. Real Techniques sets that cover a full routine without buying pieces one at a time.

Body Care

Body washes and hand and body lotions in 600ml and 650ml sizes. The bottles that last a household a month rather than a week.

Highlighters

Powder, liquid and stick highlighters from Christine to Fenty. What each finish does on Pakistani skin tones, and how much is too much.

Face Scrubs & Exfoliators

Physical scrubs and chemical exfoliating pads. Which one your skin actually needs, and how often is too often.

Toners & Essences

Glycolic toners for texture and hydrating essences for the step after cleansing. Two different jobs that share a shelf.

Salicylic Acid & BHA

Salicylic acid cleansers, scrubs and a 2% solution, from PKR 910 up. The ingredient to reach for when the problem is blackheads and clogged pores rather than dryness.

Niacinamide

Niacinamide serums, creams and sunscreens, including Anua 10% + TXA and the Medicube capsule cream. The most useful ingredient in Pakistani skincare for dark spots and oil control.

Hyaluronic Acid

Hyaluronic acid serums, cleansers and moisturisers, mostly CeraVe, from PKR 510 up. The hydration step, which is a different thing from moisturising.

Collagen

Marine collagen powders and sachets from Nutrifactor and VERSUS, plus collagen creams and lotions. What the evidence supports, and what it does not.

Vitamin C

Vitamin C for skin and for immunity: a brightening serum, chewable tablets and sachets. Two different jobs that happen to share an ingredient.

Foundation

Foundations from Kiko Milano, NARS, Charlotte Tilbury and Huda Beauty, PKR 7,999 to 13,500. Shade and finish advice for deeper and warmer skin tones.

Shampoo & Conditioner

Four shampoos and three matching conditioners. CeraVe and La Roche-Posay for a flaking scalp, OGX argan oil for dry or coloured lengths, and OGX biotin and collagen for hair that has gone limp.

Anti-Dandruff

The three dermatology anti-dandruff products on the shelf: CeraVe shampoo and conditioner with pyrithione zinc, and La Roche-Posay Kerium DS for flaking that an everyday wash has not shifted.

Hair Growth & Hair Fall

Minoxidil, a multi-peptide scalp serum, rosemary and castor oils, and the biotin shampoo and conditioner. Honest about which of these has evidence behind it and which is worth a try alongside.