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Yellow Pink
Beauty of Joseon
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Beauty of Joseon

Beauty of Joseon is a Korean skincare brand from Goodai Global Inc. in Seoul. Its formulas are built on hanbang, traditional Korean herbal medicine, and take their cue from the Gyuhap Chongseo, a Joseon-era encyclopedia by the scholar Yi Bingheogak. Rice and ginseng run through the range, and the brand says it develops all of its products without animal testing. At Yellow Pink you will find the Relief Sun sunscreens, the Glow Deep and Revive serums and the Ground Rice & Honey Glow Mask.

6 products

Where to start with Beauty of Joseon

Beauty of Joseon builds around rice extract and ginseng, and it is the rare Korean brand where the sunscreens are as good as the serums. For most people in Pakistan the sunscreen is the right first purchase, because it is the product you will use every single day.

The two sunscreens, and which is which

Relief Sun: Rice + Probiotics (Rs 4,210) is the famous one: a light organic filter with no white cast, which is what makes it work on medium and deep skin where mineral sunscreens go grey. Relief Sun Aqua-Fresh (Rs 3,870) is the lighter, more watery version, and the one to pick for oily skin or a Karachi summer.

For dullness and uneven tone

Glow Deep Serum: Rice + Alpha-Arbutin (Rs 4,999) is the brightening one. Alpha-arbutin is a gentler route to fading pigment than hydroquinone and does not carry the same rebound problem.

For dryness and early lines

Revive Serum: Ginseng + Snail Mucin (Rs 4,999) is the richer treatment, and the Revive Eye Serum with retinal (Rs 2,999) takes the same idea to the eye area. Retinal is stronger than retinol, so use it two nights a week before going further.

The weekly step

Ground Rice & Honey Glow Mask (Rs 3,999) exfoliates gently enough for most skin once or twice a week.

A sensible first order

Sunscreen, then one serum for your main concern. That is two products and it will do more than a six-step routine bought all at once.

Beauty of Joseon FAQs

Which Beauty of Joseon sunscreen is better?

Relief Sun Rice + Probiotics for normal to dry skin, Aqua-Fresh for oily skin and hot weather. Neither leaves a white cast, which is the usual complaint with sunscreen on deeper skin tones.

Does the Relief Sun leave a white cast?

No. It uses organic filters rather than a heavy mineral base, which is exactly why it became the brand most recommended for medium and deep skin.

Snail mucin or ginseng, what is the Revive Serum actually for?

Both. Snail mucin for hydration and repair, ginseng for dullness and early lines. It is the brand pick for dry or tired-looking skin rather than for acne.

Is the eye serum with retinal too strong for beginners?

Start at two nights a week. Retinal is more potent than retinol, and the eye area is thin, so building up slowly matters more here than anywhere else on the face.