The makeup bag staples
Despite the name, Rivaj UK is a Pakistani brand. It is run from Lahore by SJS International, which started as a shop in Shah Alam Market in 1988 and launched Rivaj in 2008. The full catalogue runs to skincare, fragrance, hair care and personal care; the makeup is what most people know it for, and it is what we stock.
Rivaj UK sells the products people actually finish: eyeliner, mascara, lip pencils and setting spray. Nothing here is trying to be luxury, and that is the point. At these prices you can own three lip pencil shades instead of agonising over one, or keep a backup mascara in your bag.
What holds up
The waterproof eyeliner is the reason the brand sits in so many Pakistani makeup bags. It is a quick-dry liquid liner built to hold through humidity and a long wedding function, which is a genuinely hard test in Karachi or Lahore in summer. The Strength and Volume Mascara is the everyday, conditioning kind (coconut oil and vitamin B) rather than a waterproof one. The Makeup Fixer setting spray covers the last step of the routine and comes in a full 100ml bottle.
Rivaj UK at Yellow Pink
- Lipstick Pencil, long-lasting lip liner, Rs 110.
- Strength and Volume Mascara, Rs 440.
- Waterproof Eyeliner, Rs 700.
- Makeup Fixer / Setting Spray 100ml, Rs 1,200.
Building a starter kit? The foundation guide and blush roundup cover the rest of the base.
Ordering
Genuine Rivaj UK product, delivered nationwide with cash on delivery. Delivery is free over PKR 5,000 in Punjab and Islamabad; other regions have their own threshold, and the exact charge is shown at checkout once you enter your address.
Rivaj UK FAQs
Is Rivaj UK a British brand?
No. Despite the name, Rivaj is a Pakistani brand, run from Lahore by SJS International, which launched Rivaj in 2008.
Is Rivaj UK makeup good for everyday use?
Yes, that is what it is designed for. The waterproof eyeliner in particular is built to hold up through humidity and long events, and the Strength and Volume Mascara is an everyday conditioning formula with coconut oil and vitamin B.
How much is Rivaj UK eyeliner in Pakistan?
Rs 700 for the waterproof eyeliner at Yellow Pink; the lip pencil is Rs 110 and the mascara Rs 440.
Do you deliver Rivaj UK nationwide?
Yes, anywhere in Pakistan, with cash on delivery. Delivery is free over PKR 5,000 in Punjab and Islamabad; other regions have a higher threshold, shown at checkout.