Privacy & cookies

Last updated: 18 May 2026

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Essential

Required for cart, checkout, login. Always on.

Analytics

Anonymous page-view + Web Vitals data so we can see which pages help shoppers.

Marketing

Retargeting cookies so we can show you relevant offers off-site.

Who we are

Yellow Pink is an online beauty and wellness retailer operating in Pakistan. When you shop with us we collect the information needed to deliver your order and improve our service — nothing more.

What we collect

Account info: name, email, phone, shipping address.
Order info: items purchased, totals, courier tracking number.
Browsing info (essential): a session cookie so the cart works across pages.
Browsing info (analytics, opt-in): aggregate page-view + Web Vitals data, no PII.
Browsing info (marketing, opt-in): a retargeting cookie for relevant ads.

How we use it

To process and deliver your orders, including handing your address to the courier.
To send you transactional email (order confirmation, shipped, delivered, refund).
With your opt-in, to send our newsletter about new products and offers — you can unsubscribe any time.
With your opt-in, to measure which pages help shoppers find what they need.

What we don't do

We never sell your personal information.
We never share your data with third parties beyond what's needed to deliver your order.
We never enable analytics or marketing cookies until you choose to allow them.

Your rights

You can ask us at any time to: see the data we hold about you, correct it, or delete your account. Email privacy@yellowpink.pk and we'll respond within 30 days.