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Yellow Pink
Huda Beauty
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Huda Beauty

Huda Beauty is the Dubai makeup brand founded by Huda Kattan, a trained Hollywood makeup artist who bought the company back into full founder ownership in 2025. The range runs across lips, complexion, eyes and cheeks. Yellow Pink carries the Liquid Matte lipstick, Faux Filler gloss, Easy Blur foundation, #FauxFilter concealer, Easy Bake loose powder and the Nude Obsessions eyeshadow palette.

6 products

Huda Beauty, and what it is actually good at

Huda Beauty was built for full-coverage, long-wearing looks, which is precisely what a Pakistani wedding season asks of makeup. The range here is the base and the lips.

Base

Easy Blur Natural Airbrush Foundation (Rs 13,500) is the lighter, blurred-finish option rather than a heavy matte, and #FauxFilter Luminous Matte Concealer (Rs 8,000) is the high-coverage concealer the brand is known for.

Setting, and why it matters here

Easy Bake Loose Powder (Rs 12,500) is what makes the difference between a base that survives a long evening and one that slides. Baking means pressing a generous layer into the under-eye and T-zone, leaving it five to ten minutes, then dusting it off. In humidity it is the step that actually holds everything in place.

Eyes

The Nude Obsessions palette (Rs 8,500) is the everyday one, built on neutrals that work across a wide range of skin tones rather than a single colour story.

Lips

Liquid Matte Ultra-Comfort lipstick (Rs 5,999) is the transfer-proof option, and Faux Filler Extra Shine Gloss (Rs 7,800) is the plumping gloss. The gloss gives a mild tingle; that is the formula working as intended, not a reaction.

Huda Beauty FAQs

What does baking powder actually do?

You press a thick layer into the under-eye and T-zone, leave it five to ten minutes so body heat sets the foundation underneath, then dust off the excess. It is what keeps a base from sliding through a long humid evening.

Is Easy Blur foundation full coverage?

No, it is a blurring medium coverage with a soft finish. For full coverage, layer the FauxFilter concealer where you need it rather than building the foundation.

Is the lip plumper tingle normal?

Yes, a mild tingle is the formula working. It should not burn or sting sharply; if it does, wipe it off.

Is the Nude Obsessions palette suitable for deeper skin tones?

Yes. The neutrals run warm and pigmented rather than pale and chalky, which is what usually fails on deeper skin.