Beauty of Joseon in Pakistan: Best Products & Where to Start (2026)
Which Beauty of Joseon products are worth it in Pakistan, the famous Relief Sun sunscreen, the Revive Eye Serum and the glow mask, with how to use each and a simple routine.
Did you know? Korea is one of the world's biggest beauty exporters, and K-beauty now sells in chemists and shops across the globe. Few brands rode that wave like Beauty of Joseon. Its rice-based sunscreen became a worldwide favourite almost overnight.
The brand mixes traditional Korean ingredients, rice, ginseng and honey, with modern, lightweight formulas. If you are not sure where to begin, this guide has you covered. It walks through the products worth buying, what each one does, how to use them, and who they suit. You will also get a simple glass-skin routine, using authentic Beauty of Joseon available in Pakistan.
Why Beauty of Joseon is so popular
- Hanbang ingredients. These are time-honoured Korean botanicals like rice and ginseng, known for brightening and soothing.
- Lightweight, layer-friendly textures. Everything sinks in fast. That is perfect for Pakistan's heat and humidity.
- Gentle and affordable. The formulas suit sensitive skin and the prices are fair. Beginners and skincare fans both reach for it.
- Minimalist routines. The line is small and focused. You are not paying for ten products that do the same job.
Which Beauty of Joseon product for which concern
Beauty of Joseon keeps its range tight, which makes choosing easy. Use this table to match your main concern to the right product. Then read the sections below for how to use each one.
| Your concern | Reach for |
|---|---|
| Daily sun protection, dewy glow | Relief Sun: Rice + Probiotics |
| Sun protection for oily skin, matte finish | Relief Sun Aqua-Fresh: Rice + B5 |
| Fine lines, firming, dark circles | Revive Eye Serum: Ginseng + Retinal |
| Dullness, weekly radiance boost | Ground Rice & Honey Glow Mask |
Start here: Relief Sun sunscreen
If you buy one Beauty of Joseon product, make it the sunscreen. It is the reason most people discover the brand.
The original Relief Sun: Rice + Probiotics SPF50+ PA++++ is a featherlight chemical sunscreen. It leaves no white cast and gives a soft glow, so it is genuinely pleasant to wear daily. The rice extract adds a gentle brightening feel. The texture is closer to a serum than a thick cream, so it layers under makeup without pilling.
Want an even fresher, more watery finish for oily skin? The newer Relief Sun Aqua-Fresh: Rice + B5 SPF50+ adds soothing vitamin B5 and dries down matte. That is a real advantage in Karachi or Lahore summers. Either way, you get SPF50+ PA++++, the highest everyday protection.
How to use: apply it as the last step of your morning routine, after moisturiser. Use about two finger-lengths for the face and neck. Reapply through the day when you are outdoors. There is more on choosing SPF in our best sunscreen for oily skin guide.
| Sunscreen | Best for |
|---|---|
| Relief Sun: Rice + Probiotics | Normal to dry skin, a natural dewy glow |
| Relief Sun Aqua-Fresh: Rice + B5 | Oily and combination skin, a fresh matte finish |
Beauty of Joseon Revive Eye Serum
The Revive Eye Serum: Ginseng + Retinal pairs brightening ginseng with retinal. Retinal is a fast-acting form of vitamin A that firms and smooths the eye area. It works just as well on smile lines and forehead.
Despite the retinal, it is one of the gentler ways to start with vitamin A. The concentration is low and the ginseng-rich base is hydrating.
Who it suits: anyone wanting a first step into anti-ageing, people with early fine lines, or those who find pure retinol creams too harsh.
How to use: at night, pat a small amount around the eyes and over any fine-line areas after cleansing. Then seal with moisturiser. Because it contains a retinoid, follow with sunscreen the next morning. See our retinol guide for how to introduce it gently and avoid irritation.
Beauty of Joseon Glow Mask
The Ground Rice & Honey Glow Mask is a gentle weekly treat. The ground rice softly polishes while honey floods skin with moisture. You are left with a fresh, lit-from-within glow.
It is far kinder than a gritty physical scrub, so it suits sensitive and dry skin too.
How to use: smooth a layer over clean, dry skin and leave it on for 10 to 15 minutes. Massage gently with damp fingers to lift the rice particles, then rinse. Use it once or twice a week as a wash-off mask, ideally on a night you are not also using a strong active.
How to build a Beauty of Joseon routine
You do not need the whole range to see a difference. Start with sunscreen, add one treatment, and layer slowly.
- Morning: cleanse, light serum, moisturiser, then Relief Sun SPF50+.
- Night: cleanse, Revive Eye Serum, then moisturiser.
- 1 to 2 times a week: swap in the Glow Mask at night for extra radiance.
Already use other brands? Beauty of Joseon plays well alongside them. The sunscreen pairs with any morning routine. The eye serum is a tidy way to add a retinoid without overhauling everything. For the full layering method, see our Korean glass-skin routine guide.
How Beauty of Joseon compares
Against other K-beauty lines, Beauty of Joseon sits in a sweet spot of gentle and affordable. Want clinical, high-strength actives? A range like The Ordinary goes further. See our The Ordinary guide.
If you mainly need barrier repair and simple moisturising, CeraVe is a strong pick. We cover it in our CeraVe guide. Beauty of Joseon is the brand to choose for that hydrated, glowy K-beauty finish, with very little risk of irritation.
The bottom line
Beauty of Joseon is the easiest entry into K-beauty. Start with the Relief Sun sunscreen, add the Revive Eye Serum for firming, and treat your skin to the Glow Mask weekly. It is lightweight, gentle and glow-giving. Browse the full range on our Beauty of Joseon brand page.
Shop all Beauty of Joseon →Frequently asked questions
Is Beauty of Joseon sunscreen good for oily skin?
Yes. The Aqua-Fresh (Rice + B5) version has a fresher, more matte finish that suits oily skin. The original gives a dewier glow.
Which Beauty of Joseon product should I buy first?
The Relief Sun sunscreen. It is the brand's hero and the most important step in any routine.
Does the Revive Eye Serum count as a retinol?
It contains retinal, a retinoid, so start slowly with a few nights a week and wear sunscreen daily. It is gentle enough for the eye area. It also makes a good first vitamin A for beginners.
Can I use the Glow Mask and the eye serum on the same night?
It is better to alternate. Use the mask on nights you skip the retinal serum. That way you do not layer exfoliation and a retinoid together and risk irritation.
Is Beauty of Joseon good for sensitive skin?
Generally yes. The formulas are low on fragrance and harsh actives. As always, patch test the eye serum first since it contains a retinoid.
Does the sunscreen leave a white cast?
No. Both Relief Sun versions are chemical sunscreens that blend in clear. That is why they work on a wide range of South Asian skin tones.
How long until I see results from the eye serum?
Skin renewal takes time. Most people notice smoother, brighter skin in about 6 to 8 weeks of consistent nightly use.
Is the Beauty of Joseon sold here authentic?
Yes. Every Beauty of Joseon product at Yellow Pink is 100% genuine and imported, with cash on delivery across Pakistan.
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