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St. Ives
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St. Ives

St. Ives is an American skincare brand that began in California as St. Ives Laboratories. Alberto-Culver bought it in 1996 and Unilever took it on with the rest of Alberto Culver in 2011. In 2024 Unilever sold the North American and European St. Ives business to Yellow Wood Partners, so the US packs we stock now come from Evermark, which also owns Pond's and Noxzema. The brand bills itself as the number one scrub brand in America on the back of its Fresh Skin Apricot Scrub. Our range covers face scrubs, body washes, hand and body lotions and the Collagen & Elastin face moisturizer. The face scrubs and the exfoliating body washes use 100 percent natural exfoliants: walnut shell powder in most of them, while the Rose & Aloe scrub's finer micro-exfoliants are silica powder and jojoba beads. The lotions and the non-exfoliating body washes have no scrub particles and rely on plant extracts and naturally sourced moisturizers such as oatmeal, shea butter, soybean oil and glycerin. St. Ives states that its entire range is PETA-certified cruelty-free.

17 products
17 products

St. Ives, and picking from seventeen of them

St. Ives is the value end of body care done properly: 600ml and 650ml bottles that last a household a month rather than a week. The range splits three ways, and the scent matters less than which of the three you need.

Face scrubs, and a warning

The Fresh Skin Apricot Scrub (Rs 860) is the famous one, and it is also the most abrasive. If your skin is sensitive or acne-prone, the walnut shell in it is too rough; use the BHA Green Tea & Bamboo (Rs 910) or BHA Apricot (Rs 920) instead, which do the work chemically with salicylic acid. Rose & Aloe (Rs 910) and Avocado & Honey (Rs 950) are the gentler physical options.

Body wash, by what your skin is doing

Itchy or tight in winter: Oatmeal & Shea Butter (Rs 1,400), which has the longest track record of any ingredient for calming itch. Bumpy upper arms: an exfoliating wash does more than a weekly scrub, so Sea Salt & Pacific Kelp (Rs 1,770) or Pink Lemon & Mandarin (Rs 1,840). Everyday: Rose Water & Aloe (Rs 1,560), Coconut Water & Orchid (Rs 1,560) or Citrus & Cherry Blossom (Rs 1,450).

Lotion, and when to put it on

Within three minutes of getting out of the shower, on skin still slightly damp. Lotion works partly by sealing water in, so a fully dry body gets less from the same bottle. Oatmeal & Shea (Rs 1,670) for winter, Vitamin E & Avocado (Rs 1,760) and Coconut & Orchid (Rs 1,690) for summer, Rose & Argan (Rs 1,840) if you want the scent to linger, Collagen & Elastin (Rs 1,690) for crepey skin.

The one face cream

Collagen & Elastin Face Moisturizer (Rs 1,750) is a good, cheap moisturiser. Buy it for that rather than for the collagen, which cannot pass through skin from a cream.

St. Ives FAQs

Is the Apricot Scrub bad for your skin?

It is more abrasive than most faces need, because it exfoliates with ground walnut shell. On oily, resilient skin used gently once a week it is fine. On sensitive or acne-prone skin, use one of the BHA versions instead, which work chemically rather than by scrubbing.

Which body wash for itchy winter skin?

Oatmeal and Shea Butter. Oatmeal has the longest track record of any ingredient for calming itch, and the matching lotion continues it.

What helps the bumps on my upper arms?

That is usually keratosis pilaris. An exfoliating body wash a few times a week, followed by lotion, softens it more reliably than a weekly scrub. It is harmless and responds to consistency rather than force.

When should I apply body lotion?

Within three minutes of towelling off, while skin is still damp. Lotion seals water in, so applying it to fully dry skin gets you less from the same bottle.