Prestige formulas, drugstore prices
e.l.f. (short for eyes, lips, face) was founded in 2004 and is based in Oakland, California. It built a global following by making versions of expensive makeup that people liked as much as the originals. Everything is vegan and certified cruelty-free, and hits like the Halo Glow wand and Camo blush get compared to products costing several times more. If you want to try a trend without spending a lot, this is usually where to start.
The e.l.f. products people repurchase
Halo Glow Liquid Blush Beauty Wand gives a dewy, lit-from-within flush that suits Pakistani skin tones without looking chalky. Camo Liquid Blush is the more pigmented, longer-wearing option, and a very small amount goes a long way. The nail polishes are an easy add-on at pocket-money pricing.
e.l.f. at Yellow Pink
- Halo Glow Liquid Blush Beauty Wand, Rs 3,510. Dewy finish, all shades.
- Camo Liquid Blush, Rs 2,899. High pigment, long wear.
- Nail Polish, assorted shades, Rs 630.
New to liquid blush? Our how to apply blush guide covers placement, and the best blush in Pakistan roundup compares formulas across price points.
Ordering e.l.f. in Pakistan
e.l.f. is not officially retailed here, so we import it. Genuine stock, sealed, with cash on delivery across Pakistan. Delivery is free on orders over PKR 5,000 in Punjab and Islamabad, over PKR 7,000 in Sindh and KPK, and over PKR 10,000 in remote areas.
e.l.f. FAQs
Where is e.l.f. from?
e.l.f. is an American makeup brand, founded in 2004 and based in Oakland, California. The name stands for eyes, lips, face.
Is e.l.f. cruelty-free and vegan?
Yes, the entire range is 100% vegan and certified cruelty-free by both Leaping Bunny and PETA.
Which e.l.f. blush should I pick?
Halo Glow gives a dewy, glowy finish; Camo is more pigmented with longer wear. Halo Glow is the easier one if you are new to liquid blush.
How much is e.l.f. blush in Pakistan?
Rs 2,899 for Camo Liquid Blush and Rs 3,510 for the Halo Glow Beauty Wand at Yellow Pink.
Is e.l.f. sold in Pakistani stores?
There is no official e.l.f. retail here. We import genuine stock and deliver with cash on delivery across Pakistan, free over PKR 5,000 in Punjab and Islamabad and higher thresholds in other zones.